North American Sergio Cereda Eyewear Design Award Announced at Vision Expo East

Expo-Vision (1)

(L to R) Marc Ferrara – Jobson, James DeMatteis – Jobson, David Friedfeld – ClearVision, Harvey Ross – CEO of OPTYX New York, Ingrid Dodd – Director of Marketing & Communications, Victoria Garcia20/20 Magazine

Sergio Cereda Eyewear Design Award Prize Doubled to $10,000 – Announcement Made at Vision Expo East 2024 by Harvey Ross of the Ross Family Viva Foundation Powered by 20/20 Magazine

NEW YORK, NY – March 21, 2024 

The Vision Expo East 2024, held in New York City, became the epicenter of a monumental announcement that left the eyewear industry abuzz with excitement. Harvey Ross, CEO of Optyx New York on behalf of the Ross Family Viva Foundation, made an incredible announcement that the Sergio Cereda Eyewear Design Award, powered with the help of 20/20 Magazine, would see its prize increased from $5,000 to $10,000. This significant uplift in the award’s value marks a new era of support and encouragement for young and emerging eyewear designers.

The announcement event, which took place amid the vibrant atmosphere of Vision Expo East, drew an impressive and diverse crowd, signifying the award’s heightened prestige and the eyewear community’s enthusiasm for nurturing new talent. Ketty Cereda, having traveled all the way from Italy with her son, added a touch of international glamour and surprise to the occasion, underscoring the global interest and support for the award and support of the family.

“We are overwhelmed by the turnout and the palpable excitement at Vision Expo East for the announcement of the enhanced Sergio Cereda Eyewear Design Award,” said Harvey Ross. “Doubling the award to $10,000 reflects our deep commitment to fostering creativity and innovation in the eyewear industry, honoring the legacy of Sergio Cereda, a pioneer whose designs have left an indelible mark on our world.”

To See Entire Announcement:

The award, created to honor the legendary eyewear designer Sergio Cereda, is designed to recognize distinctive and emerging talent in the eyewear industry, offering young designers and students under 25 a unique opportunity to showcase their creativity and vision. The North American award, following the successful launch of its European counterpart at the Mido exhibition in Milan, aims to continue the tradition of excellence and innovation that Sergio Cereda embodied throughout his career.

The jury, composed of esteemed members of the eyewear community including Harvey Ross, Victoria Garcia of 20/20 Magazine, eyewear designers John Juniper and Stefania Cereda Oppermann, and David Friedfeld, President of ClearVision Optical, had the challenging task of evaluating entries based on creativity, innovation, and adherence to the theme of the competition.

The Ross Family Viva Foundation, in collaboration with 20/20 Magazine, extends its heartfelt gratitude to all the jurors, participants, and attendees who made the Vision Expo East 2024 announcement a resounding success. “This is more than a competition; it’s a movement towards the future of eyewear design, where creativity knows no bounds,” added Ross.

As we look forward to the unveiling of the award’s first winner in 2025, the Sergio Cereda Eyewear Design Award is set to become a beacon of hope and inspiration for young designers aspiring to make their mark in the optical industry. The legacy of Sergio lives on, fostering a new generation of eyewear designers poised to redefine the boundaries of style and functionality.

For further details on the Sergio Cereda  Eyewear Design Award and information on how to participate, please visit

Harvey Ross with Cereda Family at Vision Expo Announcement

David Friedfeld President of Clear Vision, CEO Optyx New York, Harvey Ross. Victoria Garcia, Fashion Editor 20/20 Magazine

North American Sergio Cereda Eyewear Design Awards Jurors: Victoria Garcia, Fashion Editor 20/20 Magazine, Stefania Cereda Oppermann Luxotica Eyewear Designer, Harvey Ross, CEO Optyx New York & President of Clear Vision David Friedfeld


Ingrid Dodd

Director of Marketing & Media Relations

Optyx New York

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