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T HENRI Eyewear New York | Hypercar-Inspired Frames | OPTYX

Ingrid Dodd

From Boca Raton to Paris, OPTYX New York’s Harvey Ross and publicist Ingrid Dodd take a closer look at Tyler Henri Gelb’s limited-production eyewear brand and the thinking behind one of independent eyewear’s most distinctive collections.

There are designer frames. And then there are frames created for people who want to know who designed them, what inspired them, how they were engineered and exactly how many exist.

That is the world of T HENRI, the independent eyewear house founded by Tyler Henri Gelb and inspired by some of the world’s most extraordinary automobiles.

During SILMO Paris 2026, OPTYX New York’s Harvey Ross and publicist Ingrid Dodd spent time with Gelb exploring the newest collection of T HENRI eyewear, examining the details behind the frames and getting a closer look at what is next for a brand built around automotive design, scarcity, engineering and Japanese craftsmanship.

T HENRI describes each style as drawing from an exotic automobile, with elements including its lines, complexity, precision and speed influencing the frame. The designs are hand-drawn by Creative Director Tyler Henri and handcrafted in Sabae, Japan.

What Makes T HENRI Eyewear Different?

For T HENRI, the automobile is more than inspiration.

Each collection of T HENRI glasses begins with the character of a particular exotic vehicle and interprets elements of that automotive design language through eyewear.

Look closely at the proportions, architecture, hardware and engineering details of the frame and those references begin to emerge.

If you know the car, you begin to recognize the frame.

That creates an additional level of discovery for someone who understands automotive design. It also explains why T HENRI feels less like conventional seasonal eyewear and more closely aligned with the mentality surrounding collector cars, mechanical watches and other objects valued for design, provenance and scarcity.

Limited by Design: Eyewear for the Collector

Scarcity is not simply marketing language at T HENRI.

The company states that its handcrafted eyewear is produced in serialized runs of 199 pieces or fewer per colorway and style, with certain individual styles produced in even smaller microproduction runs. Each limited-edition spectacle requires approximately 250 production steps, and the company says each comes with a Certificate of Authenticity. Once a colorway sells through, T HENRI says it is not reproduced.

That changes the relationship a customer has with the frame.

With limited edition sunglasses and optical frames like these, you are not simply selecting a shape and color from an unlimited production run. You are choosing one numbered piece from a finite collection.

For a customer who already understands why a particular automobile, watch or design object is collectible, that distinction matters.

From Hypercars to Eyewear

Part of what makes Tyler Henri Gelb’s story compelling is the combination of worlds he brings together.

His experience around hypercars helped shape his understanding of customers who care deeply about engineering, materials, rarity and design. His economics background added another layer.

Creating an expensive frame is one thing. Understanding the materials, production, manufacturing and economics required to make that frame worthy of its price is something else.

That combination became central to the way Gelb built T HENRI. And it was one of the things that caught Harvey Ross’ attention.

The Boca Raton Visit That Got Harvey Ross’ Attention

Harvey Ross first took a closer look at T HENRI after a call from longtime eyewear entrepreneur Larry Sands.

Ross was in Boca Raton when Sands told him: “Harvey, you need to look at this brand. It’s the hottest brand in my store.”

By coincidence, Tyler Henri Gelb’s operation was nearby. Ross went to see it.

What stayed with him was not simply a collection of expensive frames. It was how the business was being built.

“Going to Tyler’s operation in Boca really changed the way I looked at the brand,” said Harvey Ross. “You could see the economics, the design thinking and the hypercar influence all working together. That’s a very unusual combination. Tyler understands exactly who he is designing for — maybe 3 percent of the population — and he knows how to create something special for that customer. To me, economics, design and automotive thinking are a powerful combination for building a distinctive brand.”

For Ross, the precision of that target customer was significant. T HENRI was not being conceived as eyewear for everyone. The goal was to make something particularly meaningful for the customer who understands it.

At 87, Harvey Ross Is Still Looking for What’s Next in Eyewear

At 87 years old and after approximately 65 years in the eyewear business, Harvey Ross remains intensely interested in what is coming next.

His career has crossed eyewear design, manufacturing, brand building and retail. Ross founded Viva International Group and today leads OPTYX New York.

But Ross’ interest increasingly includes another part of the industry: encouraging younger designers with a genuine point of view.

That philosophy helped lead him to create the Sergio Cereda Eyewear Design Award. Founded by Ross and presented in partnership with the Ross Viva Family Foundation, MIDO | Milano Eyewear Show and the Cereda family, the international competition honors the legacy of designer Sergio Cereda while identifying and supporting emerging eyewear talent. The 2027 competition will award a total of $20,000 and culminate during MIDO in Milan in February 2027.

“After 65 years in this business, I’m still interested in what’s next,” Ross said. “I still get excited when I see a young designer with a real point of view. That’s one of the reasons the Sergio Cereda Eyewear Design Award means so much to me. I want to keep looking at new talent, new ideas and people who are willing to do something differently.”

That curiosity is also what makes discovering a company like T HENRI compelling.

Why Men’s Eyewear Is Becoming Part of the Collector Conversation

There is another reason the T HENRI concept resonates.

For men in particular, there are relatively few everyday objects that allow for immediate personal expression.

A collectible watch can disappear beneath a cuff. The car stays outside. Eyewear sits directly on the face.

That makes a frame one of the most visible opportunities a man has to communicate taste, individuality and style.

T HENRI sunglasses and optical frames take that idea further by giving the object a story to accompany the design. The result is eyewear that can function simultaneously as fashion, personal identity and collectible design.

Seeing T HENRI in Paris

For publicist Ingrid Dodd, seeing the newest collection with Gelb in Paris made the difference between simply seeing an attractive frame and understanding the world surrounding it.

“The collection becomes much more interesting when you understand the story behind it,” said Ingrid Dodd. “When you start looking at the engineering details, the automotive references, the limited production and the craftsmanship, you want to look closer. People love owning something beautiful, but they also love knowing the story behind what they own. T HENRI gives them both.”

That experience reflects a larger part of OPTYX New York’s approach to independent eyewear.

The question is no longer only: Does this frame look good?

Increasingly, customers also want to know: Who designed it? Where was it made? What inspired it? How was it constructed? How many exist?

Those are the questions that turn a product into a conversation.

T HENRI Sunglasses and Glasses: Handcrafted in Sabae, Japan

T HENRI identifies Sabae, Japan, one of the most respected centers of Japanese eyewear manufacturing, as the production home for many of its limited-edition collections. The company emphasizes handcrafted construction, carefully selected materials and detailed production processes.

Depending on the model, current T HENRI collections include combinations of acetate, titanium and specialized finishes, with certain styles offered with 18K yellow-gold, white-gold or rose-gold finishes.

The result is eyewear designed to reward examination from inches away, not simply recognition from across the room.

From Paris to New York: Discover T HENRI at OPTYX New York

T HENRI eyewear is part of OPTYX New York’s curated eyewear assortment.

T HENRI sunglasses and optical frames are available at select OPTYX New York locations, including 1036 Third Avenue on Manhattan’s Upper East Side and East Hampton, with additional pieces planned for the new East Hills destination at 401 Glen Cove Road.

For those who know, the details are the point. And with T HENRI, the closer you look, the more there is to discover.

Ingrid Dodd

Frequently Asked Questions

  • Tyler Henri Gelb is the founder and creative director of T HENRI, an independent eyewear brand inspired by exotic automobiles, engineering and collector culture. T HENRI states that its limited-edition designs are hand-drawn by Gelb before being produced through specialized Japanese eyewear manufacturing.

  • T HENRI is an independent eyewear brand whose collections take inspiration from exotic automobiles. Its eyewear is known for serialized limited production, Japanese craftsmanship and design details influenced by automotive engineering and styling.

  • T HENRI identifies Sabae, Japan as the production location for its handcrafted limited-edition eyewear collections.

  • Yes. T HENRI states that its eyewear is produced in serialized runs of 199 pieces or fewer per colorway and style, with some designs produced in smaller microproduction quantities.

  • T HENRI studies exotic automobiles and uses characteristics including automotive lines, complexity, detail and performance as inspiration for individual frame designs. The company says each style embodies the spirit of the exotic vehicle from which its name comes.

  • Harvey Ross is a longtime eyewear entrepreneur whose career spans approximately 65 years. He founded Viva International Group, leads OPTYX New York, and founded the Sergio Cereda Eyewear Design Award, an international design competition presented with MIDO, the Ross Viva Family Foundation and the Cereda family. At 87, Ross remains actively involved in eyewear, with a particular interest in discovering new brands and encouraging emerging designers.

  • The Sergio Cereda Eyewear Design Award is an international competition founded by Harvey Ross to honor influential eyewear designer Sergio Cereda and support emerging eyewear talent. The 2027 edition is presented in partnership with the Ross Viva Family Foundation, MIDO | Milano Eyewear Show and the Cereda family, with $20,000 in total awards.

  • OPTYX New York is a New York-based optical company combining eye care, diagnostic technology, eyewear styling and curated designer and independent eyewear. OPTYX operates locations across Manhattan, Long Island, the Hamptons and Westchester.

  • T HENRI is available through select OPTYX New York locations, including 1036 Third Avenue on Manhattan’s Upper East Side and East Hampton, with the new East Hills location at 401 Glen Cove Road also joining the OPTYX network. Customers should contact the individual location to confirm availability of a particular T HENRI model or colorway.

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